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Industry Development Workshops

Digital Marketing Skill Development 101

The first of two digital marketing workshops was held in early 2020 across the region.

Topics covered included:

  • Why you need digital marketing in your business
  • Developing a basic digital marketing plan
  • Knowing your what your audience is doing online
  • Choosing tactics that are right for your audience, your budget and your skills
  • Making sure your website is working for you (content mobile, ecommerce, security, hosting)
  • Knowing how Google can help your business
  • Where you can use social media successfully in your business
  • Understanding analytics
  • Introduction to email marketing and video marketing
  • Measuring for success

If you are interested in attending a digital marketing 101 workshop please get in contact with us so we can let you know when the next series will be in a town near you.

BEGA – Tuesday 24th March. Register for Bega

 

Digital Marketing Skill Development 201

This workshop will suit tourism businesses such as tours, attractions, accommodation, operators and cellar door experiences that want to develop the ability to plan and budget for digital marketing activities within a larger marketing and business plan and encourage more investment in digital marketing activities from a business point of view. Additionally the workshop will assist businesses to identify how to evaluate digital marketing activities to establish which activities are providing a return on investment, improve the quality of marketing tactics being used in the business and develop more advanced how to knowledge around using key tools.

The half day workshop will cover:

  • Developing your digital marketing goals and objectives
  • Use your data to understand your audience
  • Competitor analysis in digital
  • Website (testing, conversion rate optimisation, improvement plan)
  • Google (SEO, data studio, designing campaigns that convert)
  • Social (content plan, multi channel strategy, best practice)
  • Developing a paid marketing mix across a range of platforms
  • Using your email lists to develop return visitation
  • Creating video content that engages, inspires and educates
  • Getting the right tools in your digital marketing measuring toolkit

It is free to attend the workshop but registration is essential.

 

YASS; Tuesday 31st March. Registration will open soon.

GOULBURN: Wednesday 1st April. Register for Goulburn

SNOWY MONARO – Date TBC.

YOUNG : Date TBC.

NAROOMA – Tuesday 21st April. Registration will open soon.

BRAIDWOOD – Thursday 23rd April. Register for Braidwood

 

Tourism Product Distribution Workshop 201

Our second tourism product distribution workshop was held in early 2020 across the region. This was aimed at businesses who are wanting to grow their current distribution skills and improve their knowledge.

The hands-on tourism product distribution workshop is designed to fully demonstrate the value of distribution at all levels. This will include demystifying the concept of working with third parties, demonstrating the real cost of not using distribution, and building your capacity to take the next steps.

This half day workshop will cover:

  • The travel trade and how they help you drive sales.
  • Rate structures and your capacity to build business through trade partners
  • Yield management and filling empty seats and beds
  • Structuring rates to allow for varying commission levels
  • Establishing origin target markets and third party distribution

To attend this workshop you MUST have a bookable product ready for / or in market.

 

If you are interested in learning more about tourism product distribution please get contact us so we can share resources and let you know when the next workshop will be run.

 

 

 

 

How to apply for tourism grants workshop

This workshop is the ideal, practical guide to grant writing for any tourism entity seeking to attain funding by applying for tourism grants.  This is a practical step by step workshop where grants from both the public and private sector will assessed   and participants will have the opportunity to draft grant applications in class and have them assessed by the facilitator. A discussion will also take place with regard to current developments in the sector.

The workshop will provide an overview and update of Tourism Programmes in Australia, tips and case studies on how to successfully apply for funding, how to develop key performance indicators and calculate return on investment against the grants selection criteria; and will provide an overview on Destination Management Plans as an essential tool to assist with developing an application.

This workshop will provide valuable knowledge on a range of Grants related topics:

  • Public Sector Grants – what is out there and how to access it?
  • Visioning, Strategy, Methodology Project Planning & Project Rationale
  • Business Capacity Building & Sustainability
  • Practical Grant Writing Tips, Budgets & Grant Jargon
  • Acquittal of Funding & Evaluation
  • Case Study: Examination of an Australian Government Business Grant

Our grant workshop will be conducted in early 2020. Please contact us to be alerted when dates are released.

 

Tourism Product Distribution Workshop 101

This if the first of two workshops focused on product distribution. It will suit tourism businesses such as tours, galleries, attractions, and accommodation that want practical information to improve bookings and sales.

The hands-on tourism product distribution workshop is designed to fully demonstrate the value of distribution at all levels. This will include demystifying the concept of working with third parties, demonstrating the real cost of not using distribution, and building your capacity to take the next steps.

This half day workshop will cover:

  • What is distribution and why it is part of your marketing mix.
  • Is your destination visible and driving visitation.
  • How to improve your online presence across a range of platforms.
  • How to successfully sell your products in your local area and establish solid tourism partnerships.