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Industry Development Workshops

Digital Marketing Skill Development 101

The first of two digital marketing workshops will cover the following content.

  • Why you need digital marketing in your business
  • Developing a basic digital marketing plan
  • Knowing your what your audience is doing online
  • Choosing tactics that are right for your audience, your budget and your skills
  • Making sure your website is working for you (content mobile, ecommerce, security, hosting)
  • Knowing how Google can help your business
  • Where you can use social media successfully in your business
  • Understanding analytics
  • Introduction to email marketing and video marketing
  • Measuring for success

The workshop is free to attend but registration is essential.

Planned Dates:

GOULBURN: Tuesday 11th February 9am – 12:30.

Register for Goulburn

BUNGENDORE: Wednesday 12th February 9am – 12:30

Register for Bungendore

YASS Wednesday 12th February 2pm – 5:30pm

Register for Yass

YOUNG Wednesday 19th February 9am – 12:30.

Register for Young

 

Tourism Product Distribution Workshop 201

Our second tourism product distribution workshop will those who attended the first workshop, and businesses who are wanting to grow their current distribution skills and improve their knowledge.

The hands-on tourism product distribution workshop is designed to fully demonstrate the value of distribution at all levels. This will include demystifying the concept of working with third parties, demonstrating the real cost of not using distribution, and building your capacity to take the next steps.

This half day workshop will cover:

  • The travel trade and how they help you drive sales.
  • Rate structures and your capacity to build business through trade partners
  • Yield management and filling empty seats and beds
  • Structuring rates to allow for varying commission levels
  • Establishing origin target markets and third party distribution

To attend this workshop you MUST have a bookable product ready for / or in market.

If you have any questions about criteria for attendance please contact marlo.perry@dsnsw.com.au

The workshop is free of charge, having a bookable product and registration are required to attend.

Full details for location workshops will be released shortly.

Planned Dates:

Monday 2nd March – Yass

Yass Application

Wednesday 4th March – Snowy Monaro (location tbc)

Monday 9th March – Crookwell

Tuesday 10th March – Goulburn

 Goulburn Application

Wednesday 11th March – Hilltops (location tbc)

Hilltops Application

 

Digital Marketing Skill Development 201

The second digital marketing workshop will cover the following content.

  • Developing your digital marketing goals and objectives
  • Use your data to understand your audience
  • Competitor analysis in digital
  • Website (testing, conversion rate optimisation, improvement plan)
  • Google (SEO, data studio, designing campaigns that convert)
  • Social (content plan, multi channel strategy, best practice)
  • Developing a paid marketing mix across a range of platforms
  • Using your email lists to develop return visitation
  • Creating video content that engages, inspires and educates
  • Getting the right tools in your digital marketing measuring toolkit

Our digital marketing skills workshop 201 will be conducted in early 2020. Please contact us to be alerted when dates are released.

How to apply for tourism grants workshop

This workshop is the ideal, practical guide to grant writing for any tourism entity seeking to attain funding by applying for tourism grants.  This is a practical step by step workshop where grants from both the public and private sector will assessed   and participants will have the opportunity to draft grant applications in class and have them assessed by the facilitator. A discussion will also take place with regard to current developments in the sector.

The workshop will provide an overview and update of Tourism Programmes in Australia, tips and case studies on how to successfully apply for funding, how to develop key performance indicators and calculate return on investment against the grants selection criteria; and will provide an overview on Destination Management Plans as an essential tool to assist with developing an application.

This workshop will provide valuable knowledge on a range of Grants related topics:

  • Public Sector Grants – what is out there and how to access it?
  • Visioning, Strategy, Methodology Project Planning & Project Rationale
  • Business Capacity Building & Sustainability
  • Practical Grant Writing Tips, Budgets & Grant Jargon
  • Acquittal of Funding & Evaluation
  • Case Study: Examination of an Australian Government Business Grant

Our grant workshop will be conducted in early 2020. Please contact us to be alerted when dates are released.

 

Tourism Product Distribution Workshop 101

This if the first of two workshops focused on product distribution. It will suit tourism businesses such as tours, galleries, attractions, and accommodation that want practical information to improve bookings and sales.

The hands-on tourism product distribution workshop is designed to fully demonstrate the value of distribution at all levels. This will include demystifying the concept of working with third parties, demonstrating the real cost of not using distribution, and building your capacity to take the next steps.

This half day workshop will cover:

  • What is distribution and why it is part of your marketing mix.
  • Is your destination visible and driving visitation.
  • How to improve your online presence across a range of platforms.
  • How to successfully sell your products in your local area and establish solid tourism partnerships.

 

All workshops are free of charge but registration is essential.

Dates and Locations

Monday 25th November – Yass – Register Here

Wednesday 27th November – Young – Register Here

Thursday 28th November – Goulburn – Register Here

Monday 2nd December – Cooma – Register Here

Tuesday 3rd December – Merimbula – Register Here

Wednesday 4th December – Moruya – Register Here

Braidwood – Postponed