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Growing the Visitor Economy

Growing the Visitor Economy

Following the development of the Destination Southern NSW Management Plan, the below seven key projects were identified to inform direction for the region’s visitor economy.

IDENTIFYING THE REGIONS OPPORTUNITIES

This initial project forms the foundation analysis that all other projects build on. It involves a Product Audit and Gap Analysis of the current tourism products and experiences and illustrate how these relate to identified visitor experience themes from our Destination Management Plan, alongside their alignment with the Statewide DMP.

ENHANCING LOCAL INDUSTRY

This project will focus on improving the services around our region and reducing barriers to growth and development. Delivering support to ensure we are business and export ready for investment and visitors, while guaranteeing the visitor experiences match those in promotional materials is the priority.

POSITIONING THE SOUTHERN TABLELANDS

Our region is renowned for the iconic Snowy Mountains and the Far South Coast for its breathtaking scenery and untouched coastline. In this Project, we will be identifying a single marketable position for the Southern Tablelands, to highlight its unique position in the South East region.

NATURE BASED TOURISM EXPERIENCES

National Parks are a major drawcard for nature-based visitor experiences to the region. Particularly, in the Snowy Monaro and Far South Coast, where national parks make up a significant portion of land tenure. Therefore, this project focuses on ensuring National Parks and Wildlife Service (NPWS) are sufficiently resourced so visitors have a positive experience.

PROMOTING OUR TOURING ROUTES

Being within close proximity to Canberra and situated between Sydney and Melbourne, visitors travel in and around the region along major routes; Hume Highway and the Princes Highway along the coast; the Barton, Kings and Monaro Highways into and out of the ACT; and other routes across all the sub-regions, making our region arguably the most reliant on a growing visitor economy.

THE CANBERRA FRAMEWORK

This tourism partnership framework for the Destination Southern NSW Region and ACT aims to fully capture, grow and realise the full value of the Canberra market for our region. As well as develop a sustainable strategy and action plan to foster better collaboration to grow our visitor economy.

MEASURING THE VISITOR ECONOMY

Measuring the success of the region’s visitor economy is achievable through the Visitor Economy Industry Action Plan (VEIAP) that provides actions and data to ensure the state is delivering maximum economic benefits through the visitor economy.